influence: The Psychology of Persuasion (Collins Business Essentials) Paperback

About This Book

Name: influence: The Psychology of Persuasion (Collins Business Essentials) Paperback
Author: Robert B. Cialdini
Book Format: Paperback
Genre: Business & Economics
ISBN: 9780061241895
Language: English
Pages: 201-300 Pages
Publish Year: 2006
Publisher: Harper Business
Sub Genre: Business Analysis Books
About the Author
About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini's clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, , Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others.
Country of Origin: India